Case Study
The Challenge
The world of fashion is overloaded with ‘me too’ brands. Amidst this clutter how do we position this new UK brand ATTIITUDE in the worldwide market? How could we connect to the youth of the world? Can we create a new normal for mens fashion? These crucial questions were the start point. VERYCOM handled the creative duties from the scratch, starting from the Logo unit, Brand positioning, Brand book, and then leading to the Brand campaigns.
The Solution
We started our journey with an in-depth dive into the behaviour of the youth in social media. While consumers world over have seen cosmetized fashion brands in different categories. There was an emergence of ‘as-it-is’ brand of communication. This was true to what the youth world over were broadcasting in social media. This is what really led to the baby steps for brand ATTIITUDE. We developed a brand that exactly reflected what the youth was in the middle of. Thus was born the ‘RAW’ brand ATTIITUDE.
The Results Were Amazing - ATTIITUDE became one of the fastest growing fashion influence online
This brand strategy paid off, garnering huge interest amongst the youth in social media across the world. Today, brand ATTIITUDE already has around 1 Million followers in Social Media in just 6 months. Brand ATTIITUDE is chosen as one of ‘the top 100 amazing brands’, by the ‘Retailer’ magazine.
On basis of the brand and online popularity, ATTIITUDE is going to be featured in Pure London, an exclusive fashion expo in the UK. (in July, 2017)